"For me, the Keurig / Dr Pepper & Sodexo Intern Contest was a huge project where I got to showcase my marketing skills and gain more experience creating promotions. I was excited to give it all I've got and have a lot of fun while trying different ways to promote these products and the tuition giveaway."
- Ian Mcgrath
In summer 2024, Ian will gain valuable, real-life work experience by working directly with Keurig / Dr Pepper to help plan, build and execute the 2024 Keurig / Dr Pepper & Sodexo Tuition Giveaway!
Contest Details
To be considered for the contest, all participants had to complete the following tasks within the timelines. A panel from Keurig / Dr Pepper then reviewed all submissions and ultimately determined that Ian had the biggest overall impact on his campus.
9/20/23 – 10/31/23
- Promote Dr Pepper and CHEEZ-IT Tuition Giveaway on Campus.
- Ensure the Point of Sale material is placed in your locations.
- Ensure placement of the promotion on your Dining Website.
- Sample, share, and talk about the promotion all over campus and use the official Dr. Pepper promotions.
11/1/23 – 1/15/24
- Ensure Dr Pepper is placed in Retail and Resident Dining Locations correctly.
- Merchandised according to planogram.
- Pricing is accurate.
- All in-store signage and POS are accurate and up-to-date.
11/1/23 – 1/15/24
- Track and Measure Your Results
- Retrieve Dr Pepper sales from the POS system
- Analyze to show the impact and share your best Images and examples